Privacy Policy

"This Privacy Policy outlines the procedures for collecting, using, and sharing your personal information when you visit or make a purchase from 'Modern Expression.'

INFORMATION WE COLLECT When you access the Site, we automatically gather specific details about your device, including web browser, IP address, time zone, and certain cookies installed on your device. Additionally, as you browse the Site, we collect information about the specific web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with it. This information is referred to as 'Device Information.'

We employ the following technologies to collect Device Information:

• 'Cookies': Data files placed on your device or computer with an anonymous unique identifier. For more information and to disable cookies, visit http://www.allaboutcookies.org.
• 'Log files': Track actions on the Site, including IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• 'Web beacons,' 'tags,' and 'pixels': Electronic files used to record browsing behavior on the Site.

Additionally, when you make a purchase or attempt to do so through the Site, we collect certain information from you, such as your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. This information is referred to as 'Order Information.'

The term 'Personal Information' in this Privacy Policy includes both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION The Order Information we collect is primarily used to process and fulfill your orders on the Site, including handling payment information, shipping arrangements, and providing invoices and order confirmations. Additionally, we use Order Information to:

• Communicate with you;
• Screen orders for potential risks or fraud; and
• Provide information or advertising related to our products or services, in line with your preferences.

The Device Information collected is used to screen for potential risks and fraud, particularly using your IP address. It also helps us improve and optimize the Site, generate analytics about customer browsing and interactions, and assess the effectiveness of marketing campaigns.

SHARING YOUR PERSONAL INFORMATION To assist us in using your Personal Information as described above, we may share it with third parties. For instance, we use Shopify to power our online store. You can find more details on how Shopify uses Personal Information in their privacy policy: https://www.shopify.com/legal/privacy. Additionally, we utilize Google Analytics to understand customer behavior on the Site. You can read about Google's use of Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.

BEHAVIOURAL ADVERTISING Your Personal Information is used to provide targeted advertisements or marketing communications that we believe may interest you. For more information on how targeted advertising works, visit the Network Advertising Initiative’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

To opt-out of targeted advertising, you can use the following links:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: http://optout.aboutads.info/.

DO NOT TRACK Our Site's data collection and use practices do not change when we receive a Do Not Track signal from your browser.

YOUR RIGHTS If you are a European resident, you have the right to access, correct, update, or delete personal information we hold about you. If you wish to exercise this right, please contact us using the information provided below.

If you are a European resident, please note that we process your information to fulfill contracts with you (e.g., processing orders) or for our legitimate business interests, as listed above. Additionally, your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION We retain your Order Information for our records after you place an order through the Site, unless you request its deletion.

CURRENCY CONVERSION By using our website, you agree to allow third parties to process your IP address to determine your location for currency conversion purposes. This currency information is stored in a session cookie in your browser, which gets automatically removed when you close your browser. This process ensures that the selected currency remains consistent while you browse our website, enabling prices to convert to your local currency.

CHANGES This privacy policy may be updated periodically to reflect changes to our practices or for operational, legal, or regulatory reasons.

CONTACT US For more information about our privacy practices, questions, or complaints, please contact us via e‑mail at [insert company email] or by mail using the details provided below:

Modern Expression [Re: Privacy Compliance Officer]"